Whether you’ve entered the social media marketing playing field wanting to find ways to expand, or an established company that has exhausted marketing strategies for Facebook and Twitter audiences, LinkedIn can offer another channel to help target wider online traffic alongside reaching a new demographic of clientele. For those unbeknownst to this wonderful lead generation machine, LinkedIn is a social networking site which offers professionals a place to swap ideas, join groups and generate leads amongst people working in their industry – and they just may be waiting to make your pockets bigger.
Correctly Targeting Connections
Connections, instead of being classified as ‘friends’, will inhibit your marketing goals provided your business model matches that of the individuals you’ve decided to connect with. While ‘Free’ memberships allow entire global business models to connect lightly with each other, it’s definitely suggested by truly aggressive professionals to purchase their medium-level membership since sending InMails and seeing full contact information isn’t provided to freebie members.
Once you’ve discerned how you’ll use this social media marketing platform, perhaps start joining groups which perfectly complement your business model. Basically, entrepreneurs need to avoid ‘status quo’ in social media to truly connect with like-minded individuals prepared to propel your business northward.
Joining Congruent Groups
Groups have been paramount when younger entrepreneurs enter bigger business platforms, providing insightful advice given by senior executives or employees with longer tenures in the field. Joining groups, however, should mean just throwing your anchor into unfamiliar territories; in other words, if your professional or business directives surround ‘software’, perhaps joining groups which discuss ‘food recipes’ wouldn’t be fruitful. Elasticity perhaps should be your goal when branching out, yet sticking with congruent groups should definitely top your priority list.
Talking, Not Begging
Begging is vilifying to professionals, yet talking freely without grandiosity or narcissistic business goals proves you’re truly professional and worthy of further consideration of merging business models, or, at least getting contact information. Every business instinctually believes B2B marketers already have something to sell them; make their guesses less obtrusive by simply treating other businesses within your model with dignity. From there, connections which extend for decades can be formed.
Once you’ve formed an excellent bond with numerous individual business heads, have traded contact information and feel close enough for making unpressured sales pitches, you’d be surprised how much higher your response rates are. Sticking with fundamental people skills using social media marketing havens like LinkedIn will prove much higher click-thru rates, appointment bookings and potential sales closures.